Ecommerce & Retail

Though both commerce media spend and measurement capabilities are growing rapidly, the gap between investment and the ability to accurately measure performance continues to widen.

The Dutch retailer plans to open 100 stores, betting on trade-down trends despite fierce dollar-store dominance.

For brands, that means stronger customer experience and leaner operations could distinguish winners from laggards.

Personalized homepages and smarter recommendations aim to lift engagement and sales.

Routine categories led Q4 ecommerce conversions, signaling selective consumers and tougher sells for discretionary brands.

Regulatory heat in Italy underscores the need for responsible youth marketing.

The network’s gamble on a real-time payments rail aged poorly as stablecoins gain traction.

in shareholder letter, Amex points to deepening integrations with its assets with AI platforms.

While digital in-store retail media remains a small fraction of total retail media spend, the real challenge is integrating digital formats into physical stores thoughtfully to create a cohesive customer experience rather than a fragmented one.

New shoppable placements, unified logins, and strong results tie streaming ads to measurable sales impact.

Bicultural Latinos drive faster spending gains and reward culturally fluent brands with loyalty and action.

Higher fuel, freight, and inflation threaten margins as shoppers grow more price conscious.

A new 8% package fee risks compounding volume declines as Amazon reevaluates its shipping mix.

As consumer spending flattens, issuers and networks are competing for SMB and corporate spending for growth.

The platform’s ability to turn inspiration into sales is driving outsize growth and pushing rivals to invest in social commerce.

As retail media networks use different attribution models, it’s becoming harder for advertisers to compare performance across platforms. Incrementality offers a clearer view of which investments are truly driving growth.

Meta Pay has an opportunity to seize mobile wallet share as social commerce surges among younger consumers.