40% of US ad buyers say understanding agentic ad buying and campaign execution is one of their top concerns for 2026, according to a January survey from the IAB.
Though both commerce media spend and measurement capabilities are growing rapidly, the gap between investment and the ability to accurately measure performance continues to widen.
Mobile multitasking is no longer a youth quirk, splintering premium TV audiences and challenging ad recall.
Healthcare organizations can ease older physicians’ concerns about AI by pairing them with physician power users, starting with low-risk tasks, and holding listening sessions to gather feedback.
OpenAI’s ChatGPT ads top $100 million in annualized revenues, but fast growth masks weak proof of results.
Netflix and rivals raise prices, driving churn and turning ad-supported plans into the main play.
For brands, that means stronger customer experience and leaner operations could distinguish winners from laggards.
Personalized homepages and smarter recommendations aim to lift engagement and sales.
Siri may let users route queries to Gemini or Claude, loosening OpenAI ties and unlocking new AI app revenues.
As Black and Hispanic consumers seek mental and broader care guidance via AI, culturally sound content becomes key for brands.
51% of UK/US content and creative professionals say they're using AI to accelerate creation, tagging, or organization, it's the top method for improving content production, ahead of cross-team collaboration (41%) and performance measurement (38%), according to a November 2025 survey from Canto and Ascend2.
AI is speeding up B2B buying without making decisions easier. Buyers move through early research faster and with less vendor contact. Marketers need clear, specific, consistent information across touchpoints—or risk losing ground in evaluation.
When streaming services feel alike, price hikes or removed content can lose subscribers, upending media plans.
Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.
Cuts at Meta, Epic, and Sony recast immersive bets around monetizable user-generated content and cross-platform assets.
A verdict that their feed designs are addictive could yield warnings to users, tighter ad rules, and legal reforms.
73% of consumers shun brands near misinformation—yet media dollars still flow there unchecked.
The jury is still out on whether customers will care.
Once buzzy enough to stall a Tyler Perry studio, Sora fades as OpenAI chases enterprise tools, ending its Disney licensing deal.
Claude’s new pilot now clicks and types in apps, yet audit gaps mean brands must govern use tightly.