In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.
Behr Paint enlisted influencers to help consumers feeling stuck in their DIY projects. Through April 2, consumers can call 1-877-ASK-BEHR to leave a voicemail for DIY creators Tyler Cameron and Shayna Alnwick.
Algorithms summarize the news, nudging marketers beyond legacy outlet mentions.
This approach to mortgage-adjacent lending could introduce new risks.
Offering in-app subscription cancellations can prevent younger consumers leaving issuers for fintechs.
Though both commerce media spend and measurement capabilities are growing rapidly, the gap between investment and the ability to accurately measure performance continues to widen.
The Dutch retailer plans to open 100 stores, betting on trade-down trends despite fierce dollar-store dominance.
For brands, that means stronger customer experience and leaner operations could distinguish winners from laggards.
Personalized homepages and smarter recommendations aim to lift engagement and sales.
Routine categories led Q4 ecommerce conversions, signaling selective consumers and tougher sells for discretionary brands.
Regulatory heat in Italy underscores the need for responsible youth marketing.
The network’s gamble on a real-time payments rail aged poorly as stablecoins gain traction.
in shareholder letter, Amex points to deepening integrations with its assets with AI platforms.
Direct investing for minors has gone mainstream.
With Meta and Google found liable for addictive designs, healthcare marketers and doctors must prepare for concerned parents seeking guidance on preventing social media addiction in their children.
Healthcare and pharma brands must adapt digital marketing for the AI search era, make CTV actionable for older viewers, and align social strategies with how consumers discover health content.
Healthcare organizations can ease older physicians’ concerns about AI by pairing them with physician power users, starting with low-risk tasks, and holding listening sessions to gather feedback.
The move signals a consumer marketing strategy shift as GLP-1 drugs demand loyalty, engagement, and experience beyond clinical outcomes.
As Black and Hispanic consumers seek mental and broader care guidance via AI, culturally sound content becomes key for brands.