Platform-agnostic user-generated content (UGC) accounts for 35% of influencer marketing campaigns worldwide, surpassing TikTok (21%) and trailing only Instagram (40%), according to a January report from Collabstr.
Its sky-high conversion rates position it to silently siphon customer relationships from traditional banks.
Its launch of stock and ETF trading threatens traditional brokerages as DeFi and TradFi merge.
Customer data platforms (CDPs) promised marketers a unified view of customer data and an escape from fragmented martech stacks. The reality has been more complicated.
Insurtech companies are transforming how insurance products reach consumers, blending AI-driven underwriting with digital-first marketing strategies.
Research shows it builds demand first, then converts—rewarding longer flights and post-campaign tracking.
Fintech has evolved from a disruptive force to a foundational layer of modern financial services.
Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.
Dye-free cereals and other better-for-you brands aim to capture rising healthy spend.
79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.
Legal pressure on Prime and pricing could nudge sellers to diversify.
Programmatic growth is concentrating inside walled gardens; the Trade Desk remains resilient, but open-web momentum is moderating amid structural and macro pressures.
Bilt sweetens its rewards with a deeper bench of luxury hotels and an AI agent to help redeem points.
The fintech and Stripe aren’t currently in talks, but a takeover is still possible.
The retailer is sidestepping in-person medical care and insurance complexities in hopes of turning pharmacy traffic into weight loss drug customers.
Brands selling health supplements need transparency around their claims, or doctors won’t recommend them to patients.
Most Americans are wary of AI, but regular users show far higher trust, proving comfort grows with experience.
Data shows the first decline in obesity rates in US adults, but children and teens moved in the opposite direction.
On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
Streaming consolidation takes a surprise turn: Netflix’s deal exit hands WBD to Paramount, preserving a more diversified studio and ad model.