Excludes early voters in real time as $10.8B midterms loom and 60% vote early
The Salvation Army is setting up shop in Roblox, using the gaming platform to introduce its users to thrifting and win their loyalty at an early age. The new Roblox experience “Thrift Score” models a real Salvation Army store and is stocked with player donations, original designs from players and content creators, as well as digital replicas of the physical stores' actual merchandise.
What began as an audio-only medium now spans video formats, connected TV screens, and creator-driven content that rivals traditional television.
Esports and gaming creators represent two distinct but overlapping opportunities for marketers seeking to reach engaged audiences.
Cava is doubling down on expansion while Sweetgreen rethinks its strategy.
Enforcement is disrupting staffing and dampening Hispanic consumer spending, forcing brands to adjust messaging and shift distribution strategies.
Annual revenues jumped 49% as subscribers climbed to 420K, pointing to growing demand for clothing subscription services.
Brands battle higher UX demands while inconsistent messaging blunts personalization.
Cash App drove growth in Q4, but Dorsey opts for AI over higher headcount.
Heightened oversight could alter behavior, affecting time spent and ad exposure
Creative and content production tops the list of martech areas marketers expect AI to disrupt most, cited by 27% of UK and North America respondents, according to a November 2025 survey from StackAdapt and Ascend2.
Earlier this week at eTail Palm Springs, the conversation kept circling back to the fundamentals, what it really means to build a strong brand, connect marketing to ecommerce, and drive growth in a sustainable way. “It was all about how to think about the core of retail,” said our analyst Suzy Davidkhanian, who moderated several sessions during the event.
WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.
After Libra/Diem’s failure to launch, the firm returns again to crypto with regulatory clarity.
They’re cutting back on alcohol and boosting gym spending, presenting an opportunity for activewear brands.
Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.
Community-led campaigns fuel loyalty, customer acquisition, and sales gains.
To maintain growth, Sezzle looks to phone plan, subscriptions for stickiness.
To maintain growth, Sezzle looks to phone plan, subscriptions for stickiness.
Workforce reduction signals tighter discipline as it integrates Depop and leans on AI.