All three expect robust growth this year as increased relevance translates into higher sales.
It’s looking at powering ads in third-party chatbots, extending its ad business beyond retail media.
SearchAtlas pushes marketers to manage AI agents—not dashboards—as stacks consolidate.
68% of US adults consider returns policies when choosing where to shop, according to a December survey from FedEx and Morning Consult.
OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.
X formalizes sponsored content disclosure; native paid partnership labels reduce compliance risk as influencer spending accelerates.
Meta’s test underscores a fight to own high-intent discovery and loyalty.
Capital One gains network power but may cost users perks from Mastercard.
With TikTok uncertainty lifted, sponsored creator post volume and influencer activity surged after the US joint venture deal.
The network duopoly’s endorsement of stablecoins can help spur crypto adoption.
Payment players can only get rewarded in agentic commerce if they’re visible to agents.
Beauty, wellness, and grocery investments anchor a push to reverse traffic and sales declines.
Store revamps and experiential tech anchor a broader push beyond upgrades.
New studies show the limitations of relying on AI tools for health answers. Platforms must tighten safeguards and educate users on smart prompting.
It’s unlikely to pull users from ChatGPT, but it could increase pressure on tech giants to safeguard user data and avoid overhyping their AI’s medical advice capabilities.
Chatbots and creators become go-to mental health supports for Gen Z as barriers to traditional care persist.
News consolidation raises advertiser exposure risk, as a Paramount-controlled CNN and CBS might reduce independent national news options.
AI-optimized non-skip ads promise full views, but success hinges on premium creative, not forced frequency.
Brands reallocate budgets to blend TV scale with targeting, but walled gardens risk eroding efficiency.