Google, Meta, OpenAI, and more pledge to share fraud intel—aiming to steady platform trust and engage with regulators.
But most are concerned about AI-related skill loss. Healthcare leaders need guardrails and training so doctors use AI daily without eroding their core skills.
Its MotionVFX acquisition strengthens Creator Studio for in-house teams and agencies and ramps up competition.
They don’t need a dedicated AI strategy to take advantage of the tools.
Brands will face more pressure to prove results, pushing them toward cleaner data and AI tools that improve spending decisions.
Perplexity is challenging an Amazon ban in a court fight over Comet AI that could curb retail media power.
New guidelines reward commentary and original content, targeting repost spam that’s crowding user feeds.
A landmark cloud deal deepens its AI arms race, even as the possibility of laying off 20% of the company suggests soaring costs.
AI brands’ new playbook: Bypassing marketing channels and seeking premium sports partnerships help secure the C-suite’s attention and fan loyalty.
Viral AI scenes spark studio backlash, exposing genAI’s tightrope between demo buzz and copyright infringement.
Most consumers give health apps a try, but just 3% stay after 30 days. AI features may be the fix, but only if brands don't overhype their value.
On today’s podcast episode, we discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workplace, how to counter slow and uneven adoption, and how AI is affecting the way workers view their roles. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon. Listen everywhere, and watch on YouTube and Spotify.
Immersive 3D guidance opens up ad slots, capturing intent from route search to arrival.
Short-form video clips could lift engagement and turn content discovery into a built-in promo engine.
TV-like attention lifts YouTube past linear and CTV justifying a bigger slice of premium video budgets.
Casas Bahia rebounds online while Magalu tightens its marketplace playbook.
AI prep is changing visits, with doctors wary of misinformation but optimistic about patient education.
Gen Z is nearly twice as likely as millennials to view AI-generated ads negatively, 39% vs. 20%, according to January data from the Interactive Advertising Bureau and Sonata Insights.
New scam alerts and stricter advertiser vetting aim to reduce brand risk and fraud while fortifying its long-term ad ecosystem.