Beehiiv is challenging Substack, as an ad network and flat fees lure creators; but scaling inventory and measurement will test its $50 million goal.
Inflation and tariffs temper seasonal sales, shifting momentum to ecommerce.
As device sales stall, AI coaching and community features make subscriptions stickier than fitness gadgets.
Consumer interest in chatbot-based checkout isn’t quite there, but AI-based discovery is on the rise.
Consumers find credit management within card options favorable to fintechs.
Microsoft’s 2027 console-PC hybrid may turn fragmented players into one measurable media buy.
The issuer builds on an industry trend of cuts that reflect economic fragility.
Parents aren’t as informed on the latest vaccine recommendations, stretching appointments with risk and safety talks.
Many act on their advice—even over doctors’—reshaping how young consumers make decisions about healthcare.
Steady telehealth use among patients supports many market players, but winners will pair Rx access with user experience, AI, and caring providers.
Even with deep discounts, sharper digital marketing will be needed to raise awareness among cash-pay patients.
On today’s podcast episode, we discuss the three big questions surrounding Spotify right now: What will the audio giant do about AI slop? Can it generate significant revenue from advertising? Will people sit down in their living rooms and turn on a podcast to watch, en masse? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor Daniel Konstantinovic. Listen everywhere, and watch on YouTube and Spotify.
Podcast growth outpaces social, with trusted hosts driving purchases and attention other feeds can’t match.
Toy growth turns K-shaped.
54% of shoppers lose confidence after scam encounters, making prevention a growth lever, not just compliance.
Email remains consumers’ preferred marketing channel, but tailored, intentional outreach is necessary to cut fatigue and drive results.
As early movers launch ads within OpenAI's ChatGPT, they're closely watching how consumers interact with their campaigns and where this emerging channel fits within broader strategies. “Investment in technology and AI…goes hand-in-hand with great experience,” said Target CEO Michael Fiddelke, at the retailer’s 2026 Financial Community Meeting. “We know those tech investments pay off with stronger experience, whether that's digital or whether that's in-store.”
Microdramas are winning daily attention; per-user viewing time now exceeds Netflix and Prime Video on mobile.