Strikes on Middle East data hubs stalled services and campaigns, proving single-region concentration as a weak link.
Betting on a cash-back strategy, Robinhood takes a shot at premium card spend.
The company is shifting tactics as users prefer to purchase on retail sites rather than in chatbots.
Beating profit and sales forecasts, it trims distractions to cement sustainable growth.
The POS provider credited AI and its tech stack as growth drivers.
Tepid stimulus and fragile consumer confidence signal another tough year for retailers.
Competition will be fierce as several neobanks attempt to break into the US market.
This reinforces the crypto company’s plays in the institutional and UHNW markets.
Querying vast troves of financial data is getting easier.
Costco widens its lead as 6.7% comps and rising memberships show value still wins in a K-shaped market.
EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts for 2026. He’ll dig into what’s powering the surge, from shoppable content to CTV’s growing pull, and how brands are moving toward fuller-funnel partnerships that deliver real lift. Listen everywhere you find podcasts and watch on YouTube and Spotify.
Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.
Price investments and ecommerce growth aim to defend share in a tight market.
85% of healthcare orgs plan to boost agentic AI spending and expect near-term savings. Amazon has the technical edge, but may face an uphill battle against entrenched healthcare vendors.
CVS' new Health100 is designed to let consumers—even outside CVS’ network—manage their health more efficiently through tech. But industry adoption may lag.
The FDA’s latest warning wave reinforces ongoing scrutiny of telehealth and pharma promotions.
It rolled out a direct-to-employer payment model aimed at expanding weight loss drug access at work with flat pricing.
Commerce powers Netflix ads with an Amazon DSP integration that gives Netflix retail-grade targeting as CTV budgets focus on outcomes.
Lower commissions and alt billing weaken Google’s grip through 2032, widening brands’ paths to users.
71% of moviegoers are more likely to watch a film after seeing social ads, showing how online buzz drives real-world ticket sales.