Its partnership with Major League Baseball will give it mass reach, but real value comes from extending TV moments into digital channels.
Doctronic branding itself as an “AI doctor” will trigger tougher regulatory oversight.
YouTube is building an influencer engine through new discovery and paid tools that add Gemini search, bulk outreach, and channel takeovers.
Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.
Launch screen takeover and sequencing ads mimic TV roadblocks, trading seamless feed vibes for recall and control.
Expanding Apple’s ad play beyond the App Store risks degrading its low-commercial user experience.
Publicis dominated 2025 new business with $10 billion in wins and slim losses, widening the gap as competitors like WPP stumbled.
This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.
Brands treat codes as add-ons, not revenue assets, despite demand for info and consent-based data.
Platform AI improves ad buying, but brands pay more for the same clicks as auction competition heats up.
68% of small-business owners in select countries say social media posting and paid ads will drive the most value for their business in 2026, more than any other channel, according to a January survey from Constant Contact.
Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.
Physical stores represent retail media's largest untapped growth opportunity, but the industry's ecommerce-first infrastructure is preventing that potential from being realized. "Retail media in the US was never built for physical stores," said our analyst Sarah Marzano at EMARKETER's Commerce Media Trends Summit. "The system we built was designed around ecommerce native signals, ecommerce native formats, and ecommerce native measurement."
Overall apparel spending is expected to grow, but plus-size chains feel near-term pain.
Experience-led stores help retail keep pace with ecommerce through 2029.
Its $1.1 billion acquisition targets protein-hungry, wellness-driven shoppers.
Relief payments help retain Dashers, but higher costs could still ripple to diners.
Banks have a roadmap for pre- to post-college life-stage banking products and services.
Full-service banking has become table stakes for financial institutions to offer advisory services.