In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the information they receive compares with what they hear from their offline physicians. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, or watch on YouTube and Spotify.
OpenAI brings ads to all US free users, but manual buys, thin metrics, and $200K tests cloud ROI.
AI-driven title rewrites dilute differentiation and force marketers to rethink reliance on search traffic.
Marketers are following audiences to streaming, yet linear remains vital for scale and outcomes.
A new TikTok and Tubi partnership moves TikTok talent to FAST, giving brands new IP plays in ad-supported CTV.
One in 3 buy now, pay later (BNPL) users who rely on the product for monthly expenses and essentials say they sometimes don't know when their next payment is due, according to a December survey from PYMNTS Intelligence.
Dynamic tools may cut cart abandonment and boost profits, but risk alienating cost-sensitive shoppers.
Pinterest trends point to budget-friendly personalization, urging brands to sell add-ons—not overhauls.
AI agents will drive most web traffic by 2027, forcing brands to build for machines without eroding trust.
Unilever’s potential divestment underscores the divide between must-have brands and commoditized products.
UCP adds carts and loyalty perks, but it may not be enough to move the needle on AI platform checkouts.
Early users complete three times more purchases as agentic voice chains compare to checkout in one flow.
Reserved Display pairs first-party data with AI to turn homepage ads into merchandising tools.
As Coinbase’s main business lags, stablecoins and agentic commerce offer an alternate revenue stream.
It’s betting on flexibility and ease to boost commercial volume amid economic uncertainty.
Subprime consumers appear increasingly fragile with 90+ days delinquencies rising.
Fintechs could have an edge on securing long-term relationships with affluent young investors.
Basic wealth management is commoditized, but not all services need to be.
High incomes and unique earnings trajectories make them ideal private banking candidates.